Two identities. Different purpose.
Grindhouse Athletics and APM Merch are two distinct brands, built for two different parts of the performance lifestyle.
Grindhouse Athletics is about how you live. APM Merch is about how you train.
Different identities. Different products. A shared appreciation for function, quality, and design.
Grindhouse Athletics
Athletic leisure wear for life in motion.
Grindhouse Athletics exists outside the training session. It's athletic leisure wear designed for movement, comfort, and everyday life, whether you're heading to the gym, grabbing coffee, travelling, or simply moving through the day.
Training is part of life. It doesn't have to define what you wear for the rest of it.
Grindhouse is about that space in between: Move. Live. Train. Repeat.
APM Merch
Built for the session.
APM Merch is the performance expression of the APM identity. Technical apparel and training pieces designed around the demands of the session: movement, comfort, durability, and function first.
The APM mark identifies the methodology. Every detail has a purpose. Built to support the work.
Equipment and apparel for people who take their performance seriously.
At A Glance
Grindhouse Athletics
Everyday athletic culture. Athletic leisure wear designed to move between training and everyday life.
APM Merch
Performance by design. Technical apparel and pieces designed specifically for training.
Want first access?
Both collections are currently being developed. Leave your email and we'll let you know when there's something worth seeing.